Recently conducted research has revealed that a rapidly growing single traveller market is emerging, reports Travel Daily News.
Solos Holidays, the UK’s leading specialist for solo travellers, conducted a survey that showed a growing trend of people looking to holiday alone.
“The singles market is the fastest growing sector in travel today, and we have been leading the way in this market place for over 30 years. Today we are seeing a rapidly growing 35- to 50-year-old single traveller market, which no longer sees a stigma in travelling solo, and we continue to adapt our offer to cater to their needs and to ensure we remain top of our field,” says Andrew Williams, Managing Director for Solos Holidays.
Almost half of those surveyed stated that they enjoyed being single, and approximately 40% felt that there was no stigma to being single any more, having seen a real shift in public perception over the past few years.
Over 60% of those surveyed confirmed that holidays were extremely important to them, and 70% stated that, in spite of the current economic climate, they would continue to take the same number of holidays over the next three years, with 23% claiming they would actually be likely to increase the number of holidays they took.
While 20% of travellers over 50 confirmed they still had a keen sense of adventure, the biggest driver for choosing a solo holiday was for leisure and relaxation.
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