The Frommer’s brand has been purchased by Google. An announcement about the Internet giant’s latest acquisition was made by Frommer’s owner, John Wiley & Sons, earlier this week.
While both parties declined to comment on the financial terms of the Frommer deal, South African travel technology company Tourism Radio CEO, Mark Allewell, says this shouldn’t be the focus. “The fact that Google is expanding on its existing travel interests means they’re obviously committed to developing the industry and, in so doing, completely changing the way we travel.”
Google bought restaurant review authority Zagat in September last year and has confirmed that Frommer’s will now be fully integrated into the team. “Frommer’s is one of the most trusted travel guide names in the world and they’re the perfect addition to the Google stable,” says Allewell.
Tourism Radio partnered with Frommer’s in March this year to produce audio travel guides for destinations all over the world on its mobile platform. Allewell says: “At present, we’re very happy with our partnership with Frommer’s, and together we’ve produced some really quality guides for tech-savvy travellers.”
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